1. Cov qauv kev sib tw ntawm Tuam Tshoj cov khoom ua si muag khoom nyob hauv platform: online nyob tshaj tawm yog nrov, thiab Tiktok tau dhau los ua tus yeej ntawm cov khoom ua si muag ntawm lub platform tshaj tawm. Txij li xyoo 2020, kev tshaj tawm nyob tau dhau los ua ib qho tseem ceeb ntawm kev muag khoom, suav nrog muag khoom ua si.Raws li cov ntaub ntawv ntawm 2021 daim ntawv dawb ntawm txoj kev loj hlob ntawm Tuam Tshoj txoj kev lag luam khoom ua si thiab cov khoom ua si me nyuam mos, Tiktok tau tuav 32.9% ntawm kev ua lag luam nyob rau hauv lub platform tshaj tawm rau cov khoom ua si muag, qeb duas ib ntus.Jd.com thiab Taobao nyob qib thib ob thiab thib peb.
2. Tus nqi ntawm cov khoom ua si muag khoom nyob rau hauv Suav teb: lub tsev thaiv cov khoom ua si yog qhov zoo tshaj plaws-muag, accounting rau ntau tshaj 16%. 2020, lub tsev thaiv cov khoom ua si yog qhov nrov tshaj plaws, suav txog 16.2%, ua raws li cov khoom ua si plush daim ntaub, suav txog 14.9%, thiab cov menyuam roj hmab thiab cov menyuam roj hmab me me, suav txog 12.6%.
3. Nyob rau thawj ib nrab xyoo 2021, kev muag khoom loj hlob ntawm cov khoom ua si tmall yog thawj zaug.Tam sim no, cov khoom ua si tsis yog rau menyuam yaus.Nrog rau kev nce ntawm trendy ua si hauv Suav teb, ntau thiab ntau tus neeg laus pib los ua cov neeg siv khoom tseem ceeb ntawm kev ua si nyiam.Raws li ib yam ntawm kev zam, lub qhov muag tsis pom lub thawv yog hlub los ntawm cov tub ntxhais hluas.Nyob rau hauv thawj ib nrab ntawm 2021, kev muag khoom ntawm lub qhov muag tsis pom lub thawv ntawm cov khoom ua si tseem ceeb ntawm tmall platform tau nce ceev tshaj plaws, mus txog 62.5%.
4. Kev faib tawm ntawm cov khoom ua si muag khoom hauv Tuam Tshoj lub khw muag khoom: Cov khoom ua si hauv qab 300 yuan dominate.Los ntawm tus nqi ntawm cov khoom ua si, cov khoom ua si ntawm 200-299 yuan nyob rau hauv lub khw khw channel yog cov qeb nrov tshaj plaws rau cov neeg siv khoom, accounting rau ntau tshaj 22%.Qhov thib ob yog cov khoom ua si hauv qab 100 yuan thiab nruab nrab ntawm 100-199 yuan.Qhov kev muag khoom sib txawv ntawm ob pawg no tsis loj.
Txhawm rau ua kom tiav, kev tshaj tawm nyob tau dhau los ua ib qho tseem ceeb rau kev muag khoom ua si, nrog Tiktok platform ua tus thawj coj rau lub sijhawm.Xyoo 2020, kev muag khoom ntawm lub tsev thaiv cov khoom lag luam suav nrog qhov feem ntau ntawm cov khoom lag luam, cov LEGO tau dhau los ua cov npe nrov tshaj plaws thiab tuav kev sib tw siab piv nrog cov neeg sib tw.Los ntawm qhov kev xav ntawm cov nqi khoom, cov neeg siv khoom muaj kev xav ntau dua hauv lawv cov khoom ua si, nrog rau cov khoom qis dua 300-yuan accounting rau feem coob.Hauv thawj ib nrab ntawm 2021, cov khoom ua si dig muag tau dhau los ua cov khoom ua si loj tshaj plaws ntawm tmall, thiab kev txhim kho ntawm cov khoom siv lub qhov muag tsis pom kev txuas ntxiv mus.Nrog kev koom tes ntawm cov tuam txhab uas tsis yog cov khoom ua si xws li KFC thiab, nws xav tias kev sib tw qauv ntawm cov khoom ua si qhov muag tsis pom kev yuav hloov mus ntxiv.
Post lub sij hawm: Lub Xya hli ntuj-26-2022