1. Kev sib tw qauv ntawm Tuam Tshoj cov kev muag khoom ua si nyob hauv lub platform nyob hauv lub platform nyob rau hauv cov khoom lag luam tseem ceeb rau cov khoom muag muag, suav nrog Qho khoom ua si. Raws li cov ntaub ntawv ntawm 2021 daim ntawv dawb ntawm kev txhim kho ntawm Tuam Tshoj cov khoom ua si thiab cov me nyuam cov khoom lag luam hauv cov muag khoom ua si, kev ua si thawj ib ntus. JD.com thiab Taobao qeb thib ob thiab thib peb feem.
2. Kev sib cais ntawm cov khoom ua si muag hauv Suav teb: Lub tsev thaiv cov khoom ua si yog qhov muag ntawm Tuam Tshoj cov khoom ua si thiab menyuam yaus cov khoom lag luam kev lag luam, hauv 2020, lub tsev thaiv cov khoom ua si yog qhov nrov tshaj plaws, kev siv nyiaj rau hauv lub plush daim ntaub ua si, nyiaj txiag rau 14.9% roj hmab, suav rau 12.6%.
3. Hauv thawj ib nrab ntawm 2021, tus nqi muag khoom ntawm TMall cov khoom ua si yog thawj.nowadays, cov khoom ua si tsis yog lwm tus. Nrog rau kev nce ntawm kev ua si sib luag hauv Suav teb, ntau thiab ntau tus neeg laus pib los ua cov neeg siv khoom tseem ceeb ntawm kev ua si sib luag. Ua ib hom kev zam, lub thawv dig muag yog kev hlub los ntawm cov tub ntxhais hluas. Hauv thawj ib nrab ntawm 2021, qhov muag ntawm cov thawv dig muag ntawm cov khoom ua si tseem ceeb ntawm tmall platform nce nrawm, mus txog 62.5%.
4. Kev faib khoom ntawm cov khoom muag muag hauv Suav teb cov khoom ua si hauv chav ua si, cov khoom ua si hauv chav ua si rau cov neeg siv khoom, suav rau ntau tshaj 22%. Qhov thib ob yog cov khoom ua si hauv qab 100 yuan thiab ntawm 100-199 yuan. Qhov kev muag khoom ntawm ob pawg no tsis loj.
Txhawm rau kom suav cov kev tshaj tawm, ua haujlwm tshaj tawm tau dhau los ua cov channel tseem ceeb rau kev muag khoom, nrog tiktok platform noj cov hmoov txhuas rau lub sijhawm ua. Xyoo 2020, kev muag khoom ntawm lub tsev thaiv cov khoom lag luam rau kev sib tw siab tshaj plaws, ntawm cov lag luam nrov tshaj plaws thiab tswj kev sib tw siab nrog cov neeg sib tw. Los ntawm qhov kev pom ntawm cov khoom lag luam, cov neeg siv khoom muaj kev muaj kuab ntau ntxiv hauv lawv cov khoom lag luam cov khoom lag luam khoom ua si, nrog cov khoom hauv qab 300-Yuan account rau feem ntau. Hauv thawj ib nrab ntawm 2021, cov khoom siv dig muag tau dhau los ua cov khoom ua si ceev tshaj plaws qeb ntawm tmall, thiab kev txhim kho cov khoom dig muag txuas ntxiv. Nrog kev koom tes ntawm cov chaw lag luam tsis yog khoom ua si xws li KFC thiab, nws yuav tsum tau hais tias kev sib tw qauv ntawm lub thawv muag khoom ua si yuav txuas ntxiv hloov.
Lub Sijhawm Post: Jul-26-2022