Cov khoom ua si plushyeej ib txwm yog ib tug khub classic nyob rau hauv tus txheej txheem ntawm cov me nyuam txoj kev loj hlob, thiab kuj yog lub siab lub ntsws sustenance treasured los ntawm ntau cov neeg laus. Txawm li cas los xij, raws li cov neeg siv khoom siv ntau dua rau kev noj qab haus huv, kev tiv thaiv ib puag ncig thiab kev lav phib xaub, tib neeg cov cai rau cov khoom ua si plush kuj hloov pauv. Yog li, cov teeb meem dab tsi uas tib neeg txhawj xeeb tshaj plaws txog cov menyuam roj hmab tam sim no? Tsab ntawv xov xwm no yuav tshuaj xyuas cov neeg siv khoom qhov kev txhawj xeeb hauv qhov tob los ntawm qhov kev xav ntawm kev nyab xeeb, kev tiv thaiv ib puag ncig, kev ua haujlwm tshiab thiab kev xav, nrog rau cov ntaub ntawv kev lag luam thiab kev lag luam tiam sis.
1. Kev nyab xeeb thiab kev noj qab haus huv: Puas muaj kev phom sij tiag tiag?
Cov teeb meem tseem ceeb:
Chemical residues: Puas yog cov ntaub, ntim thiab cov xim ntawm cov khoom ua si plush muaj formaldehyde, phthalates (plasticizers) lossis cov hlau hnyav?
Kev pheej hmoo ntawm cov khoom me me poob: Puas yog cov khoom dai zoo li lub qhov muag thiab cov nyees khawm ruaj khov los tiv thaiv cov menyuam mos thiab cov menyuam yaus los ntawm kev nqos los ntawm kev yuam kev?
Kev tswj tsis haum: Puas yog cov khoom siv tsis haum tshuaj tsawg siv los txo qhov kev yug me nyuam ntawm cov plua plav?
Qhov tseeb thiab cov duab:
Raws li 2023 tsab ntawv ceeb toom ntawm EU RAPEX (Rapid Alert System for Non-Food Consumer Products), qhov feem pua ntawm cov khoom ua si plush rov qab los vim "tshuaj lom" thiab "choking txaus ntshai" suav txog 15% ntawm cov khoom ua si.
Xyoo 2022, Lub Xeev Kev Tswj Xyuas Kev Tswj Xyuas Kev Lag Luam ntawm Tuam Tshoj tau pom tias qee cov khoom ua si plush luv nqi tau tso tawm formaldehyde ntau dhau, thiab kev raug mob mus ntev yuav ua rau menyuam yaus noj qab haus huv.
Kev lag luam teb:
Cov ntawv pov thawj thoob ntiaj teb tau dhau los ua tus qauv: Cov ntawv pov thawj kev nyab xeeb xws li EN71 (EU), ASTM F963 (US), thiab CCC (Tuam Tshoj) tau dhau los ua lub hauv paus tseem ceeb rau cov neeg siv khoom.
Traceable Label:Qee lub npe muab QR code traceability thiab tso saib cov ntaub ntawv xeem cov ntaub ntawv.
2. Kev tiv thaiv ib puag ncig thiab kev ruaj ntseg: Cov khoom ua si plush puas tuaj yeem "ntsuab" ntau dua?
Cov lus nug tseem ceeb:
Cov khoom puas yog degradable? Cov tsoos polyester fiber ntau yog qhov nyuaj rau decompose. Puas tuaj yeem siv cov paj rwb thiab cov fibers rov ua dua tshiab?
Puas yog cov txheej txheem tsim khoom qis-carbon? Puas yog dyeing tus phooj ywg environmentally? Lub ntim puas txo cov yas?
Nws puas txhawb nqa rov ua dua tshiab? Lub hom phiaj puas muab cov kev pabcuam rov ua dua tshiab rau cov khoom ua si qub?
Qhov tseeb thiab cov duab:
TY (Beanie Baby), cov khoom ua si uas muaj npe nrov hauv ntiaj teb, tau tshaj tawm cov khoom ua si ib puag ncig uas muaj 100% siv PET, txo cov pa roj carbon hneev taw los ntawm 30%.
Ib qho kev tshawb fawb UK xyoo 2023 tau qhia tias 68% ntawm cov niam txiv nyiam yuav cov khoom ua si ua los ntawm cov khoom siv ruaj khov, txawm tias tus nqi siab dua.
Kev lag luam tiam sis:
Qhov nce ntawm "Vegan Toys":tsis txhob siv cov khoom siv tsiaj los ntawm cov ntaub (xws li ntaub plaub) thiab siv cov khoom siv cog ntoo hloov.
Kev loj hlob hauv kev qiv lossis kev ua lag luam thib ob: Cov platform xws li ToyCycle muab cov khoom ua si thib ob uas siv tshuaj tua kab mob kom txo tau cov khoom pov tseg.
3. Kev ua haujlwm tshiab: Yuav ua li cas ntxiv cov khoom ua si plush?
Cov lus nug tseem ceeb:
Nws puas muaj kev kawm thaum ntxov? Xws li lub suab sib cuam tshuam thiab kev tsim qauv kev xav.
Nws puas tuaj yeem ua ke nrog kev siv tshuab? Xws li AR kev sib cuam tshuam, ntse ntsuas kub, thiab lwm yam.
Nws puas haum rau cov neeg laus xav tau? Xws li cov khoom ua si decompression thiab IP sib koom ua ke.
Qhov tseeb thiab cov ntaub ntawv:
Daim ntawv tshaj tawm xyoo 2024 ntawm American Toy Association (TIA) tau taw qhia tias "cov khoom ua si ntse plush" kev ua lag luam yuav loj hlob 12% txhua xyoo, xws li cov npe xws li Anki Cozmo ua ke nrog AI kev sib tham ua haujlwm.
Disney, Kab Phooj Ywg thiab lwm tus qauv IP sib koom ua ke tau nce hauv kev muag khoom ntawm cov neeg laus, thiab qee qhov kev txwv tsis pub muaj tus nqi ntawm 300%.
Kev lag luam innovation kev taw qhia:
Emotional kho cov khoom ua si:xws linplij cov menyuam roj hmabnrog lub plawv dhia simulation ua haujlwm los pab txo kev ntxhov siab.
Customizable tsim:Cov neeg siv khoom tuaj yeem xaiv lawv tus kheej cov xim thiab kos duab los txhim kho qhov kev paub ntawm tus kheej.
4. Tus nqi siab: Vim li cas cov laus nyiam cov khoom ua si plush?
Cov lus nug tseem ceeb:
Nws puas muaj tus cwj pwm kev sib raug zoo? Xws li "kho" tsim rau kev lag luam kho siab.
Nws puas muaj kev coj noj coj ua? Xws li lub teb chaws trend style thiab haiv neeg yam ntxwv.
Qhov tseeb thiab cov ntaub ntawv:
Raws li JD.com's 2023 cov neeg siv khoom qhia, qhov feem pua ntawm cov neeg muaj hnub nyoog 18-35 xyoo uas yuav cov khoom ua si plush tau nce 40%, feem ntau yog rau kev ntxhov siab thiab kho kom zoo nkauj.
Raws li kev tshawb fawb ntawm Nyij Pooj "Kev Lag Luam Zoo", 25% ntawm cov neeg laus yuav yuav cov khoom ua si plush rau kev txhawb siab.
Brand Case:
Jellycat tau dhau los ua kev tshaj tawm xov xwm nrog nws qhov muag muag thiab tus qauv tsim ntxim hlub, thiab txawm siv los ua "stabilizer" los ntawm cov neeg laus.
Suav hom "Wen Tongzi" tau nthuav tawm lub teb chaws tus qauv qauv menyuam roj hmab, sib txuas cov kab lis kev cai ib txwm muaj los nyiam cov neeg siv khoom hluas.
Xaus:Kev sib tw tseem ceeb ntawm cov khoom ua si plush yav tom ntej
Tam sim no, cov neeg siv khoom txaus siab raucov khoom ua si mostau dhau mus dhau "kev ntxim hlub" nws tus kheej thiab tig mus rau kev xav txog kev nyab xeeb, kev tiv thaiv ib puag ncig, kev txawj ntse thiab tus nqi siab. Nyob rau hauv lub neej yav tom ntej, yog cov hom xav kom yeej lub khw, lawv yuav tsum:
Txhim kho daim ntawv pov thawj kev nyab xeeb thiab muab cov ntaub ntawv pov thawj pob tshab;
Siv cov khoom siv ruaj khov los ua kom muaj kev noj qab haus huv ib puag ncig;
Kev sib koom ua ke thev naus laus zis thiab kev xav tau nthuav dav rau cov neeg laus ua lag luam;
Tsom ntsoov rau kev coj noj coj ua resonance thiab tsim IP sib txawv.
Cov khoom ua si plush tsis yog ua si rau menyuam yaus xwb, tab sis cov khoom siv niaj hnub no uas muaj kev noj qab haus huv, kev tiv thaiv ib puag ncig thiab kev lav phib xaub. Thaum yuav khoom, cov neeg siv khoom yuav tsum tau ua tib zoo saib xyuas cov ntawv pov thawj, cov lus piav qhia thiab cov ntsiab lus ntawm cov khoom lag luam kom ntseeg tau tias lawv xaiv cov khoom tsim nyog rau lawv.
Puas yog koj cov khoom ua si plush ua tau raws li cov qauv no? Xav tias dawb los qhia koj cov kev xav!
Post lub sij hawm: Jun-04-2025